There is no space in this world more diverse and traversed than social media. The vast number of users do not compare to any single location that people can congregate in at a single point in time internationally. Due to this fact, social media has evolved from a mere connectivity platform into a fully functioning community. There are marketplaces, games, events, and entertainment to say the least that everyone can participate in, regardless of location and profile. Building further on this fact, one of the most notable shifts to this kind of virtual community is the emergence of real estate social media. Real estate social media has proliferated through various social media platform, taking shape in vloggers, business pages, and photo galleries acting as advertising channels.
The last few years have created a new dimension in real estate image editing. Photographers have been tasked to adapt images to various formats that adapt to a multitude of difference devices. Real estate agents have had to curate their social media pages that ultimately collaborates with and impacts the way photographers do their real estate image editing.
A Guide to Social Media Posting for Real Estate Photos
A simple enhancement no longer does the trick in the complex stage of social media. Real estate social media requires planning, curation, and the proper execution. Some people even have it down to timing of throwing out activity in their pages. Real estate agents must remember that the competition is tough in real estate social media, and to you, the photographer, get ready for a whole different ride. Take a look at this quick guide to see how real estate image editing plays a role in social media.
Build your branding on social media.
It’s all about recall in real estate social media. People remember brands by the way they attract clicks and curiosity. A catchy ad with a fancy photo touched with the magical hands of real estate image editing is the first point of contact for most people. Once they are reeled in, people will sift through all of the information about your brand. Reviews will definitely be one of the most important as they will want to know if people generally can express having good experience being with your real estate brand. Viewers and would-be buyers will also be looking through your collection of properties in your page, so better make sure everything is in tip top shape.
Have a strategy to approach social media with real estate photos.
It’s good to set up your real estate social media page with all the information already there. But people will not always have the time to look at everything in one go. Photographers who perform real estate image editing might also not be able to provide all of the images in one sitting so everything can be uploaded into the page. On top of all of this, there is an algorithm present in most social media pages that rely on page activity. You must be able to sort out how often you create posts in order to garner the maximum potential out of it. Shoving all of the material all at once and leaving the page dormant after may prove to be more detrimental in many ways that keeping a predictable interval on filling the media in.
Identify your target market segment(s).
Social media platforms, especially in business pages, have the ability to target identified audiences. Real estate social media can leverage on such functions by setting parameters to make a more targeted advertising effort towards potential buyers. This should always be accompanied by photos that are touched up using real estate image editing and should represent a property that speaks to the intended audience demographics.
Have some photos ready for teaser ads.
Ever heard of the saying putting your best foot forward? In cases such as these, it is best that you put the best photos of your most attractive properties on the front of everything be it a banner photo or a profile photo. These should also be the thinking for teaser ads. Ads can be paid for in exchange for popping out of people’s news feeds in social media. They should be able to stop and take a gander at your ad with a stunning image so make the most out of this opportunity to showcase some twilight enhanced images or rooms that have an amazing beach front to gaze at.
Find out what the platform image requirements are.
Social media pages will have different image aspect ratios. Aspect ratios is just a fancy term for the size but nonetheless, real estate image editing must be able to capture the requirements as not to produce something useless. For instance, Instagram requires a specific size for photos, if your photos are too large and you find that particular photo will be the game changer, then you might not be able to showcase the entirety of it. Facebook on the other hand may give you an opportunity to create a banner photo, one which can be filled with a panorama.
Go beyond still real estate images.
Your real estate social media page should be interactive. More than the comments, back and forth, and sharing, real estate image editing must endeavor to produce 360-degree photos, those that can be moved around for viewer enjoyment. People will be able to find out more about interior spaces at less hassle since most social media photo compilations will have to be stuffed into albums. Virtual tours through these images will have potential buyers off of their seats in excitement.
Conclusion
Looking at the real estate social media space, it is not as simple as you think. However, there is always a way to navigate the complexities and maximize the potential of these platforms. Real estate image editing in social media expands way beyond the motions of editing and posting. But overall, when you take a look at the amount of people that can be reached through this medium, the effort will surely be worth every squeeze.
